Accounting firm owners spend their days helping clients understand their numbers, but their own firm's dashboard often gets left for later. In this episode of Who's Really the BOSS?, Marcus Dillon, CPA and Rachel Dillon walk through the five KPIs that give firm owners the clearest picture of their firm's health, value, and sustainability: gross revenue, monthly recurring revenue, revenue per FTE, earnings before owner compensation, and owner production hours.
They also share the backwards mapping framework they use to turn one KPI goal into a plan, along with how to weigh which levers to pull first. Marcus walks through a price increase at DBA that cost the firm about $12,000 in monthly recurring revenue from clients who chose to leave, and still netted a 4% increase in billings with fewer clients to serve.